Ocean Wise

Urban Fare is a proud partner of the Ocean Wise seafood program.  We’re committed to providing sustainable, ocean-friendly seafood. Ocean Wise seafood is a conservation program created to educate and empower consumers about the issues surrounding sustainable seafood.

Did you know: 85% of the world’s assessed fish stocks are currently over-exploited or at full capacity. Overfishing is one of the biggest threats our oceans face today. The Ocean Wise symbol next to a seafood item is our assurance of an ocean-friendly seafood choice. With over 700 Ocean Wise partners with thousands of locations across Canada, the Ocean Wise seafood program makes it easy for consumers to make sustainable seafood choices that ensure the health of our oceans for generations to come.


Ocean Wise recommendations are based on 4 criteria. An Ocean Wise recommended species is:

  • Abundant and resilient to fishing pressures.
  • Well managed with a comprehensive management plan based on current research.
  • Harvested in a method that ensures limited bycatch on non-target and endangered species.
  • Harvested in ways that limit damage to marine or aquatic habitats and negative interactions with other species.


It’s not too late to act. If we all changed our eating habits and chose ocean-friendly seafood we could make a big difference. Look for the Ocean Wise symbol in store today.

For more information on the Ocean Wise seafood program visit ocean.org/seafood